Academy for Ads: Adwords Display Brand Controls Basics Assessment Answers

Academy for Ads: Adwords Display Brand Controls Basics Assessment Answers

  1. How would you avoid advertising on off-brand keywords across multiple AdWords display campaigns?
    ● Submit your off-brand list to your Google support or sales rep to enter into the system.
    ● Create an account level keyword exclusions list.
    ● Exclude each off-brand keyword in each of your campaigns.
    ● Use the Shared Library in AdWords to apply your exclusions list to multiple
    campaigns.

2. To be eligible for advertising, which of the following must videos comply with?
● Search Network Policies
● Nothing
● AdSense Program Policies
● Advertiser friendly content guidelines

3. Which of the following is an effective brand control to avoid placements on content related to health
with an AdWords display campaign?
● Site exclusions
● Topic exclusions
● Content exclusions
● Subject exclusions

4. These were created to promote a positive community for video creators, users, and advertisers alike
on YouTube.
● Google Display Network Policies
● YouTube Partner Program
● AdSense Program Policies
�� YouTube Community Guidelines

5. A Partner Program channel can serve ads on YouTube once it reaches 100 views.
● True
● False

6. Which of the following is an effective brand control to avoid placements on specific sites with an
AdWords display campaign?
● Keyword exclusions
● Placement exclusions
● Site exclusions
● Topic exclusions

7. Which of the following is an effective brand control to avoid placements on content related to health
with an AdWords display campaign?
● Site exclusions
● Topic exclusions
● Subject exclusions
● Content exclusions

8. How does Google determine which content is suitable for advertising on the Display Network?
● It categorizes content into three categories: low, medium, and premier.
● All publishers are required to adhere to the AdSense policies, which dictate the types
of content suitable for ads.
● Publishers tell Google which content is suitable for ads.
● Once Google approves a new publisher, all of that publisher’s content is eligible to serve ads through the Display Network.