Academy for Ads: Adwords Video Brand Controls Basics Assessment Answers

Academy for Ads: Adwords Video Brand Controls Basics Assessment Answers

  1. Which of the following is an effective brand control to avoid placements on specific sites with an AdWords display campaign?
    ●Placement exclusions
    ●Keyword exclusions
    ●Topic exclusions
    ●Site exclusions

2. Which of the following is an effective brand control to avoid placements on content related to health with an AdWords display campaign?
●Topic exclusions
●Site exclusions
●Subject exclusions
●Content exclusions

3. A Partner Program channel can serve ads on YouTube once it reaches 100 views.
● True
● False

4. Which of the following is an effective brand control to avoid placements on religious content with an AdWords video campaign?
● Topics
● Types
● Categories
● Subjects

5. Which of the following is an effective brand control to avoid placements on content for adult audiences with an AdWords video campaign?
● Sensitive subjects
● Categories
● Digital content labels
● Topics

6. These were created to promote a positive community for video creators, users, and advertisers alike on YouTube.
● YouTube Partner Program
● YouTube Community Guidelines
● AdSense Program Policies
● Google Display Network Policies

7. Which of the following is an efficient way to avoid off-brand placements with AdWords video
campaigns?
● Exclude each off-brand placement in campaign-level settings.
● Enter your off-brand list to the excluded column in AdWords.
● Create account-level placement exclusions for the off-brand placements.
● Submit your off-brand list to your Google support or sales rep to enter into the system.

8. To be eligible for advertising, which of the following must videos comply with?
● Nothing
● Search Network Policies
● Advertiser friendly content guidelines
● AdSense Program Policies

9. How does Google determine which content is suitable for advertising on the Display Network?
● Publishers tell Google which content is suitable for ads.
● Once Google approves a new publisher, all of that publisher’s content is eligible to serve ads
through the Display Network.
● All publishers are required to adhere to the AdSense policies, which dictate the types of content suitable for ads.
● It categorizes content into three categories: low, medium, and premier.

10. How would you avoid advertising on off-brand keywords across multiple AdWords display campaigns?
●Exclude each off-brand keyword in each of your campaigns.
●Use the Shared Library in AdWords to apply your exclusions list to multiple campaigns.
●Submit your off-brand list to your Google support or sales rep to enter into the system.
●Create an account level keyword exclusions list.